I just came across this website (or is it a weblog?) called Higher Education Insight.
There I found a great article titled "The REAL Significance of Blackboard and WebCT". Some very interesting thoughts in there. One of them:
"A company coming from the unique starting point of a focus on technology that has something to do with what institutions are supposed to be good at - teaching and learning - has made it to the big time! For years we have read the Campus Computing study relaying the high priority stated by CIOs for helping faculty use technology. Well, now there is a competitor for the higher ed IT enterprise with a core strength in learning software. This is the big news that everyone has seemed to miss."
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